TV's Ass Kickin'

What’s going on with TV...now a days it seems that the networks will use any excuse stick on a rerun, Christmas, Easter, My mother is in the Bathroom...whatever. They think the viewers are doing something else and won’t watch the shows. Advertising revenue is down on all networks. One of the many reasons is, from an advertisers stand point, they don’t want to advertise on a rerun show that no one will watch. Reality Check...make more NEW episodes. How to fix the problem,

1. The regular working TV season is 13 weeks...expand that to 25 weeks of new episodes. The whole industry works more. More people tivo and watch because of new episodes. More viewers=more advertising!

2. Each network should have their own rerun channel. Not for the really old shows but all the stuff from the beginning of the season and even last season. They are starting to use the Internet for this right now.

3. A 2 Tier pricing system for Advertising...you can buy the rerun channel at one price or you could buy the main network channels at a premium price. Cause as you all know, more people watch new shows and episodes rather than reruns.

I really just touched the tip of the Iceberg here. It all comes down to making more money. These days you have to think outside of the box or it’ll become a coffin. You have to work harder... and smarter. Please feel free to leave a comment and or contact me...
Thanks for your time and the read.
Bryan Cox


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