C.B.C. in deep DO-DO

The CBC (Canadian Broadcasting Corporation) is in trouble like so many broadcasters in Canada. Just the other day Greg Weston hit the nail on the head when he wrote a very cool article about the CBC...MORE.
“Mr. Weston writes, "The CBC brass evidently continues to operate on the assumption there isn't much a government cheque can't cure." CBC/Radio-Canada has not asked Government for a hand-out, an increased subsidy or an increase to our appropriation. In this economic environment, when every industry is in
difficulty, everyone has to tighten their belts. We understand that.”...MORE.
At that time, it’s true they didn’t ask for a hand out but a day later this happened.... “The CBC expects serious funding shortfalls in the upcoming fiscal year and is looking to the federal government for financial help.
CBC president Hubert Lacroix has said that a $65-million advertising shortfall forced the corporation to draw from reserve funds to balance its books this fiscal year.”...MORE.
The CBC has become to comfortable. Everyone that works at the CBC is looked after by a strong union and gets a fantastic salary. There are those that don’t want advertising anywhere near the CBC. Spouting things like, “it’s a National Treasure” or “it’s all about our Canadian Identity”. Come on WAKE UP!! If you want to be in broadcasting in Canada or anywhere...it’s about MONEY!! Advertising brings in Money and the sales force at the CBC are lazy!! On CBC television for example all you get are ads for...car insurance for the over 50 crowd...Canada’s biggest panhandler, Rod Black, asking for money to help some starving kid...how to get a reverse mortgage for you home and just when you are having dinner..some kid with leprosy pops on the screen. My guess is that you’ll be able to help those kids by driving to the bank in your well insured car and withdrawing oodles of cash from your reverse mortgage. Come on CBC get out there, hit the pavement and sell advertising time. While you’re at it CBC, make or bring in shows that real Canadians want to watch. Then you’ll be turning advertisers away fro the door. Use the money that taxpayers give you...smartly. If you don’t, you’ll end up doing pledge drives like PBS to protect the “Canadian Identity” type of programming.
Thanks for the read
Bryan Cox


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