TV's Ass Kickin'

What’s going on with TV...now a days it seems that the networks will use any excuse stick on a rerun, Christmas, Easter, My mother is in the Bathroom...whatever. They think the viewers are doing something else and won’t watch the shows. Advertising revenue is down on all networks. One of the many reasons is, from an advertisers stand point, they don’t want to advertise on a rerun show that no one will watch. Reality Check...make more NEW episodes. How to fix the problem,

1. The regular working TV season is 13 weeks...expand that to 25 weeks of new episodes. The whole industry works more. More people tivo and watch because of new episodes. More viewers=more advertising!

2. Each network should have their own rerun channel. Not for the really old shows but all the stuff from the beginning of the season and even last season. They are starting to use the Internet for this right now.

3. A 2 Tier pricing system for Advertising...you can buy the rerun channel at one price or you could buy the main network channels at a premium price. Cause as you all know, more people watch new shows and episodes rather than reruns.

I really just touched the tip of the Iceberg here. It all comes down to making more money. These days you have to think outside of the box or it’ll become a coffin. You have to work harder... and smarter. Please feel free to leave a comment and or contact me...
Thanks for your time and the read.
Bryan Cox


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You've Worked in Radio To Long IF...

Thanks to my hard working radio buddy Darren James for this...JUST TO FUNNY


You know you've been in radio too long if ...

You were first hired by a GM who actually worked in radio before becoming GM.

You excitedly turn the radio up at the sound of "dead air" on the competitor's station.

Sales guys wore Old Spice to cover the smell of liquor.

You were playing Elvis' number one hits when he was alive.

You worked for only ONE station, and you could name the guy who owned it.

You remember when normal people listened to AM radio, and only "hippies" listened to FM.

Radio stations used to have enough on-air talent to field a baseball team every summer.

You're at least 10 years older than the last two PD's who fired you.

You used to smoke in the studio's and control room, and nobody cared.

You know the difference between good reel-to-reel tape and cheap reel-to-reel tape.

You have a white wax pencil, a razor blade, and a spool of 3M splicing tape in your desk drawer.

You can start a record, run down the hall to the toilet, and be back in 2:50 for the segue.

You knew exactly where to put the tone on the end of a carted song.

You only did "make-goods" if the client complained. Otherwise, who cares?

Sixty percent of your wardrobe has a station logo on it.

You always had a screwdriver in the studio so you could take a fouled-up cartridge apart at a moment's notice.

Agents were people like Maxwell Smart, James Bond and the Man From Uncle.

You answer your home phone with the station call letters.

You used to fight with the news guy over air-time. After all, what was more important:
the dumb joke about your ex-wife, or that tornado warning?

You still have nightmares of a song running out and not being able to find the control room door.

You run a phone contest and nobody called, so you made up a name and gave the tickets to your cousin.
Thanks for the read
Bryan Cox


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Fox News...BLOW ME !!

I have to say I’m very proud of our troops fighting over in Afghanistan. Over 100 have died for a US cause. We are helping the US and then Fox News come out with a blatant onslaught on our troops. It’s not enough that they have to worry about getting killed by the enemy...now they're being attack by the media in the US. As a a guy who’s got alot of Stand-up comedy experience behind him, I know better than anyone there are certain things you should not say or do in the name of comedy. Like look at a woman heckler and call her the “C” word. That show, The Red Eye has crossed all lines of comedy and good taste by slamming our efforts in the Middle East. I’m sorry Fox News, but you guys really are a bunch of.... “C” words.

Please remember that we, Canada, are the only country in the course of your history that ever KICKED YOUR ASS in a war...REMEMBER, WE WON!!










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CBC Radio..What are you SMOKIN' ?

CBC Radio get off the pot and sell some advertising. This would ensure income for you and your employees.
Spokes people for the CBC have said that they wouldn’t consider selling ads on CBC Radio. They would consider selling off assets, programming cuts and the biggest, they didn’t deny, laying people off.
Lets look at this, selling off assets, a good idea. Programming cuts would lead to... layoffs. Granted the CBC is the biggest employer of “Dead Weight” in the country...not to mention the CRTC. So some lay off should be deemed necessary. Now if you sold advertising that would increase your bottom line and you would’nt have to keep running to the Canadian tax payer for funds or maybe less funds. With an increased bottom line you could keep most of your people employed. Keep that programming, yes the same programming with the lowest ratings in Canada. That should keep the “Friends of Canadian Broadcasting” happy.
So as it stands right now the CBC and The “Friends of Canadian Broadcasting” would rather see people laid off and lives of hard working broadcasters ruined, have programming cut, hand the Canadian Tax Payer a bigger bill from the CBC, than sell a bit of advertising time. WHAT ARE YOU SMOKING!!


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C.B.C. in deep DO-DO

The CBC (Canadian Broadcasting Corporation) is in trouble like so many broadcasters in Canada. Just the other day Greg Weston hit the nail on the head when he wrote a very cool article about the CBC...MORE.
“Mr. Weston writes, "The CBC brass evidently continues to operate on the assumption there isn't much a government cheque can't cure." CBC/Radio-Canada has not asked Government for a hand-out, an increased subsidy or an increase to our appropriation. In this economic environment, when every industry is in
difficulty, everyone has to tighten their belts. We understand that.”...MORE.
At that time, it’s true they didn’t ask for a hand out but a day later this happened.... “The CBC expects serious funding shortfalls in the upcoming fiscal year and is looking to the federal government for financial help.
CBC president Hubert Lacroix has said that a $65-million advertising shortfall forced the corporation to draw from reserve funds to balance its books this fiscal year.”...MORE.
The CBC has become to comfortable. Everyone that works at the CBC is looked after by a strong union and gets a fantastic salary. There are those that don’t want advertising anywhere near the CBC. Spouting things like, “it’s a National Treasure” or “it’s all about our Canadian Identity”. Come on WAKE UP!! If you want to be in broadcasting in Canada or anywhere...it’s about MONEY!! Advertising brings in Money and the sales force at the CBC are lazy!! On CBC television for example all you get are ads for...car insurance for the over 50 crowd...Canada’s biggest panhandler, Rod Black, asking for money to help some starving kid...how to get a reverse mortgage for you home and just when you are having dinner..some kid with leprosy pops on the screen. My guess is that you’ll be able to help those kids by driving to the bank in your well insured car and withdrawing oodles of cash from your reverse mortgage. Come on CBC get out there, hit the pavement and sell advertising time. While you’re at it CBC, make or bring in shows that real Canadians want to watch. Then you’ll be turning advertisers away fro the door. Use the money that taxpayers give you...smartly. If you don’t, you’ll end up doing pledge drives like PBS to protect the “Canadian Identity” type of programming.
Thanks for the read
Bryan Cox


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