TV's Ass Kickin'

What’s going on with TV...now a days it seems that the networks will use any excuse stick on a rerun, Christmas, Easter, My mother is in the Bathroom...whatever. They think the viewers are doing something else and won’t watch the shows. Advertising revenue is down on all networks. One of the many reasons is, from an advertisers stand point, they don’t want to advertise on a rerun show that no one will watch. Reality Check...make more NEW episodes. How to fix the problem,

1. The regular working TV season is 13 weeks...expand that to 25 weeks of new episodes. The whole industry works more. More people tivo and watch because of new episodes. More viewers=more advertising!

2. Each network should have their own rerun channel. Not for the really old shows but all the stuff from the beginning of the season and even last season. They are starting to use the Internet for this right now.

3. A 2 Tier pricing system for Advertising...you can buy the rerun channel at one price or you could buy the main network channels at a premium price. Cause as you all know, more people watch new shows and episodes rather than reruns.

I really just touched the tip of the Iceberg here. It all comes down to making more money. These days you have to think outside of the box or it’ll become a coffin. You have to work harder... and smarter. Please feel free to leave a comment and or contact me...
Thanks for your time and the read.
Bryan Cox


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You've Worked in Radio To Long IF...

Thanks to my hard working radio buddy Darren James for this...JUST TO FUNNY


You know you've been in radio too long if ...

You were first hired by a GM who actually worked in radio before becoming GM.

You excitedly turn the radio up at the sound of "dead air" on the competitor's station.

Sales guys wore Old Spice to cover the smell of liquor.

You were playing Elvis' number one hits when he was alive.

You worked for only ONE station, and you could name the guy who owned it.

You remember when normal people listened to AM radio, and only "hippies" listened to FM.

Radio stations used to have enough on-air talent to field a baseball team every summer.

You're at least 10 years older than the last two PD's who fired you.

You used to smoke in the studio's and control room, and nobody cared.

You know the difference between good reel-to-reel tape and cheap reel-to-reel tape.

You have a white wax pencil, a razor blade, and a spool of 3M splicing tape in your desk drawer.

You can start a record, run down the hall to the toilet, and be back in 2:50 for the segue.

You knew exactly where to put the tone on the end of a carted song.

You only did "make-goods" if the client complained. Otherwise, who cares?

Sixty percent of your wardrobe has a station logo on it.

You always had a screwdriver in the studio so you could take a fouled-up cartridge apart at a moment's notice.

Agents were people like Maxwell Smart, James Bond and the Man From Uncle.

You answer your home phone with the station call letters.

You used to fight with the news guy over air-time. After all, what was more important:
the dumb joke about your ex-wife, or that tornado warning?

You still have nightmares of a song running out and not being able to find the control room door.

You run a phone contest and nobody called, so you made up a name and gave the tickets to your cousin.
Thanks for the read
Bryan Cox


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The Economy "Killed" the Radio Star?

With a massive downturn in the radio and television industries, there’s going to be a deluge of voices looking for work. A lot of these folks will turn to Voice Acting. If you think that you’re “Radio Sound” will get you work, you might as well try opening a GM dealership in Pakistan. Things have changed while you’ve been busy saying “Here’s a thousand in a row”. Now there’re a million of guys, armed with a “Barbie” microphone, calling themselves “Voice Actors”. You might find you’ll need alittle help.
OK there's probably one so called VO (Voice Over) expert with a course, CD or book to sell for every one that makes a true living from Voice Acting. I place these "teachers" in a group that I'd call Communication Gurus. With that said, they are in a very specialised area of the communication field but IMO still should be considered in the field of "communication". You can see here that NOT ONE is listed on Communication Gurus. What are they waiting for?
If you're looking for a "guru" please be careful. Do your research, talk to people in the business, ask questions. More times than not ...these “gurus” all have the same information that's just change around abit and repackaged...but it's still the same old message. Sometimes you'll even find that some of these so called VO Gurus don't even have their own vo demo. Aim to be yourself. That way you can offer VO agents and possible clients something that’s unique. Put together a demo but watch out there are the sharks that charge an arm and a leg to put together demos for you. If you’d like some FREE help please contact me and I’ll try to answer your questions.
I’m a Voice Actor, Common Sense Advertising Consultant and Stand-Up Comic. Thanks for the read
Bryan Cox

email bigbry@sasktel.net

PS...The 2 things Voice industry really like these days..
1. Female Voices
2. The young “guy next door” non-announcer type of read.

Your Comments are always welcome



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You need a Professional VOICE

If you’re running an online business, or you’re a speaker about business or maybe you’re business is that of being a speaker. You are a professional at what you do and people pay you their hard earned money to hear what you have to say. Does it make any sense to have someone bumble through your intro as they bring you up to the podium or stage? I’ve seen this happen time and time again.
We’ll record an intro for you with exciting music...that will show you off, listing your credits and commanding audience applause and anticipation. This intro can be sent to you on an MP3 and you can burn it on to a disc or we can do that for you. Then it’s ready to be played anywhere anytime. It’s yours to keep for as little as 25.00us
Other uses you might find useful
--Video Narration
--Presentation Narration
--Web sites Intros
--Phone Messaging
--Commercials
Using the same voice is all part of your overall “Brand”
It’s time you showed everyone that YOU are a professional
Call or email Bryan Cox of Cox Marketing for your custom demo today.
306-653-1523 or bigbry@sasktel.net

Thus ends the commercial

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Fox News...BLOW ME !!

I have to say I’m very proud of our troops fighting over in Afghanistan. Over 100 have died for a US cause. We are helping the US and then Fox News come out with a blatant onslaught on our troops. It’s not enough that they have to worry about getting killed by the enemy...now they're being attack by the media in the US. As a a guy who’s got alot of Stand-up comedy experience behind him, I know better than anyone there are certain things you should not say or do in the name of comedy. Like look at a woman heckler and call her the “C” word. That show, The Red Eye has crossed all lines of comedy and good taste by slamming our efforts in the Middle East. I’m sorry Fox News, but you guys really are a bunch of.... “C” words.

Please remember that we, Canada, are the only country in the course of your history that ever KICKED YOUR ASS in a war...REMEMBER, WE WON!!










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CBC Radio..What are you SMOKIN' ?

CBC Radio get off the pot and sell some advertising. This would ensure income for you and your employees.
Spokes people for the CBC have said that they wouldn’t consider selling ads on CBC Radio. They would consider selling off assets, programming cuts and the biggest, they didn’t deny, laying people off.
Lets look at this, selling off assets, a good idea. Programming cuts would lead to... layoffs. Granted the CBC is the biggest employer of “Dead Weight” in the country...not to mention the CRTC. So some lay off should be deemed necessary. Now if you sold advertising that would increase your bottom line and you would’nt have to keep running to the Canadian tax payer for funds or maybe less funds. With an increased bottom line you could keep most of your people employed. Keep that programming, yes the same programming with the lowest ratings in Canada. That should keep the “Friends of Canadian Broadcasting” happy.
So as it stands right now the CBC and The “Friends of Canadian Broadcasting” would rather see people laid off and lives of hard working broadcasters ruined, have programming cut, hand the Canadian Tax Payer a bigger bill from the CBC, than sell a bit of advertising time. WHAT ARE YOU SMOKING!!


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RECESSION PROOF.. ADVERTISING

I voice a ton of commercials written by others and it just kills me to see clients being ripped off. For those of you who write the odd commercial, you’ve got to be rubbing your head these days. Your hearing the same thing from clients, “I’m going to cut back on my advertising”, “It’s not working for me”. I would hazard to guess that you’re writing the wrong type of ads. Ads that worked for your client 1 year ago won’t work in these times.
Folks today are buying with their head and not their heart. You can’t scream Sale, Sale, anymore. Trying to install a sense of “feeling” and talking to the right “intuitive” side of the brain won’t work. In these times buyers have switched to the “Thinking” side of the brain. So you have to give them clarity and direct information. Yes back to common sense and nothing but basic information will work in this economy, “touchy feely” is out.
If you’re a client, look for more bang for the buck. If an agency tells you that it’s going to take them a week to write a spot...you are being ripped off. Give them a deadline. Of course if you keep running back to them with changes, it will take that long. Remember, it’s tempting to put everything you do in one commercial...resist this NOW. Put one idea or thing in one commercial. This will not confuse the listener. In Radio at least and to some extent in Television, if you think you must advertise everything you do, get more than 1 ad done up and run them on a rotating basis. We offer 3 ad’s for the price of 2 and this way your potential customer won’t get bored with hearing or watching the same ad all the time. If you have any questions about this I’d be glad to talk to you further about your next successful ad campaign.
Bryan Cox
bigbry@sasktel.net


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